2017 Dwellworks Annual Report

T THE GENERATION-NEXT RENTER he demand for faster, better and smarter relocation experiences is greater than ever. Changes in rental service solutions are being shaped by

demographics, the heated-up war for talent, macro- economics, market pressures and, perhaps more than anything else, the behavior and expectations of the renter. The opportunities to innovate are being addressed through continuous advancements in technology, coupled with hyper-local expertise to provide a truly exceptional user experience.

This generation has an expressed desire to actively participate in the relocation process. Traditional relocation management has become a collaborative process for a generation accustomed to effortless, available information and social

Today, many renters have chosen their lifestyle specifically to allow for frequent relocation.

As the expectations of the relocating renter have changed, companies have recognized a need to provide them greater and more customized support. Historically, in a relocation context, renters have been defined as “non-homeowners” requiring little, if any, support. Today, many renters have chosen their lifestyle specifically to allow for frequent relocation. Empty nesters see renting as a newfound freedom, offering flexibility to bounce from city to city. Millennials have demonstrated a clear preference for renting and frequent mobility. In time, the profile may evolve again (more millennials will eventually own homes), but the expectations for the service experience itself are being defined now and will likely carry forward over the arc of a career.

networking. Far from distrusting the internet as unreliable, these sophisticated searchers actively participate in the research of available properties and seek services suited to their individual needs. They prefer support that is light on structure and heavy on quickly filtering, curating and absorbing local expertise and insight. This kind of collaborative, customizable assistance throughout the rental process provides a rewarding sense of accomplishment and a feeling of specialized attention, thus creating an improved user experience. Traditional rental support has typically consisted of emailing a list of property links and waiting until the home finding trip, or even final arrival,